What I Do for Brands

I work with consumer brands who want to grow on Amazon and Shopify without the cost of hiring in-house. I bring six years of hands-on platform experience, commercial instinct, and technical depth.

Amazon Marketplace Management

End-to-end management of Amazon Seller Central and Vendor Central accounts. Perfect for brands launching on Amazon or needing an experienced operator to take ownership.

  • Account setup and brand registration
  • Product catalogue management and new ASIN creation
  • Listing compliance and account health monitoring
  • Seller Support case management
  • Performance reporting and commercial recommendations
  • Sponsored advertising management
  • Seasonal campaign planning

AI Chat Search Optimization

Enhance product visibility for voice assistants and conversational AI search engines like Amazon Rufus and Alexa by upgrading product content to answer complex customer queries.

  • Amazon Rufus & Alexa conversational search optimization
  • Comprehensive Customer Q&A and FAQ generation
  • Long-tail semantic keyword integration
  • AI-driven content structuring for quick voice retrieval
  • Visibility improvement tracking across conversational platforms

Product Listing Optimisation

Audit, rewrite, and optimise listings to improve visibility and conversion, specifically targeting the 75-character rule and Amazon Rufus AI search.

  • Listing audit and gap analysis
  • Title rewriting for Amazon Rufus AI search
  • Bullet point rewriting structured around customer intent
  • Backend search term optimisation
  • Description and A+ content copywriting
  • Before and after performance tracking

A+ Content & Brand Store Design

Design and build A+ content and Amazon Brand Stores from scratch. Turn product pages into brand experiences that drive conversion and build trust.

  • A+ content strategy and module selection
  • Banner and graphic design (Photoshop/Lightroom)
  • Brand-consistent visual layouts
  • Amazon Brand Store build and ongoing management
  • Premium A+ content (comparison charts, video)

Flat File & Bulk Data Management

Manage large catalogues quickly and accurately. Bulk updates for prices, titles, descriptions, and attributes across hundreds of products simultaneously.

  • Bulk listing creation via Amazon flat files
  • Price updates across full catalogues
  • Flat file error diagnosis and resolution
  • Category-specific attribute mapping
  • Data validation and pre-launch accuracy checks

EU & International Marketplace Launches

Expand your brand across Amazon UK, Ireland, Germany, France, Spain, Italy, and UAE, ensuring full compliance and localised content.

  • Multi-marketplace ASIN creation
  • GPSR compliance for EU marketplaces
  • Brand and selling approval applications
  • International listing content setup
  • Account health management across all markets

Shopify Store Management

End-to-end management for Shopify stores including product pages, trading calendar, promotional campaigns, and conversion optimisation.

  • Product uploads and catalogue management
  • Collection and category structure
  • Trading calendar and seasonal campaigns
  • Conversion rate optimisation (CRO)
  • Shopify theme and Liquid template customisation
  • GA4 performance tracking and reporting

Amazon FBA Integration with Shopify

Connect your Shopify store to Amazon FBA. Customers buy on your website, Amazon ships from their warehouse network using Multi-Channel Fulfilment.

  • Multi-channel fulfilment (MCF) setup
  • Product catalogue migration from Shopify to Amazon
  • FBA inventory management and stock coordination
  • Order routing and fulfilment monitoring
  • Integration troubleshooting

Rufusly - AI-Powered Amazon Tools

Use the AI platform I built specifically for Amazon sellers to create better listings faster without losing brand accuracy or compliance.

  • Listing rewrites for Amazon Rufus AI
  • AI product image generation & background correction
  • Bulk flat file auditing & targeted rewrites
  • Brand visibility tracking across AI platforms
  • MCP server for AI agent integrations

Hourly Consulting & One-Off Tasks

Need something specific fixed or built? I offer hourly consulting and ad-hoc task completion at a transparent flat rate of £40/hr. Perfect for flexible, ongoing support or single tasks.

  • Ad-hoc Amazon account troubleshooting
  • One-off Shopify theme edits and bug fixes
  • Custom script or app development tasks
  • General eCommerce and technical consulting
  • No long-term commitment required

Frequently Asked Questions

What does an Amazon eCommerce specialist do?▼
An Amazon eCommerce specialist manages the day-to-day operations of Amazon Seller Central and Vendor Central accounts on behalf of brands. This includes creating and optimising product listings, managing advertising campaigns, monitoring account health, handling compliance, and growing revenue through strategic product and promotional activity.
How much does Amazon account management cost in the UK?▼
Amazon account management in the UK is typically priced as a monthly retainer or a percentage of revenue, depending on the scope of work. Fees vary based on catalogue size, number of marketplaces, and the services required. For one-off tasks, consulting, or ad-hoc technical work, my hourly rate is £40. Get in touch for a tailored quote.
What is the difference between Amazon Seller Central and Vendor Central?▼
Amazon Seller Central is a third-party model - you sell directly to Amazon customers and retain control over pricing and fulfilment. Amazon Vendor Central is a first-party model - Amazon buys your products wholesale and retails them itself. Vendor Central typically offers better promotional tools and visibility but less pricing control. Many brands run both in parallel.
How do I optimise my Amazon listing for Rufus AI search?▼
Amazon Rufus answers customer questions using product listing content. To optimise for Rufus, listings need clear, factual titles within 75 characters, bullet points structured around common customer questions and use cases, and A+ content that tells the full product story. Backend search terms and accurate attribute data are equally important.
What is GPSR compliance for Amazon EU marketplaces?▼
GPSR (General Product Safety Regulation) is EU legislation requiring all products sold on EU marketplaces to have a Responsible Person based in the EU, documented safety information, and compliant product labelling. Without GPSR compliance, Amazon will suppress your EU listings. I handle GPSR applications as part of international launch services.
Can you integrate Amazon FBA with my Shopify store?▼
Yes. Amazon's Multi-Channel Fulfilment (MCF) service allows Shopify orders to be automatically routed to Amazon's warehouse network for fulfilment. I set up and manage this integration - migrating your product catalogue, configuring the routing, and ensuring stock levels stay accurate across both platforms.
Do you work with agencies?▼
Yes. I frequently partner with agencies to handle complex technical integrations, AI implementations, and automation. For example, I proudly partner with LMO7 Agency to deliver advanced Amazon Marketplace Management and Rufus AI optimisation. If you're looking for full-scale Amazon agency support, I highly recommend getting in touch with them at lmo7.com.